Five W's of Pop Ups

July 24, 2018

With many new free yoga locations this year, yoga in Vancouver is more accessible than ever. You might see various partners show up at our classes for pop up's!

 

What is a Pop Up? Who hosts Pop Up events?

 

Pop up's are special events that are hosted in partnership with other companies. They are opportunities for Mat Collective to collaborate with like-minded companies, who encompass similar core values, and feature them to our students.

 

Why do we have them?

 

We operate for the well being of our students and the betterment of our planet Earth, so we want to share the love for other companies that feel the same way!

 

When students come together for their outdoor yoga practice, we occasionally host companies at certain classes to give them an opportunity to promote themselves to the yoga community. Pop up's create a lot of buzz and excitement, and in a lot of cases, also have great free samples!

        

 Telus handing out Bucha Brew Kombucha, in collaboration with Shift Delivery.

 

While some pop up classes are impromptu and come together within a matter of days, others take longer with the need for planning to secure permits, logistics and execution etc. This summer, we have been fortunate to host a handful of pop up events. Here is a brief overview of some clients we've partnered with.

 

Enjoying Bucha Brew at the beach!

 

Complimentary Bucha Brew kombucha was provided by Telus at a class last year. It was delivered to a Kits Beach class by Shift Delivery. After yoga, everyone had the chance to stick around and sip on kombucha samples, unwind on the beach, and mingle with fellow yogis!

 

Warrior Mats at our Acro Yoga Jam.

 

We kick started this summer with a mat recycling pop up with Warrior Mats at one of our Kits Beach evening classes. Students were invited to drop off their unwanted, old yoga mats with Mat Collective and then had the opportunity to pick out a new, Vancouver-designed Warrior Mat to take home. Students loved having the opportunity to test out and feel the mats in person and browse their selection of beautiful patterns.

 

Warrior Mats popped up again at our Acro Yoga Jam event at Riley Park to showcase their yoga mats to more yogis!

 

 Maple 3 hydrating all our yogis with Maple Water post class.

 

On the International Day of Yoga, Maple 3 Maple Water set up at one of our Kits Beach classes and kept everyone hydrated with their delicious pure maple water - the Coconut Water of Canada!

 

A Kits Beach savasana.

 

Where can we find a Pop Up event?

 

At our classes and events! We have regular classes at five different locations around Vancouver this year, and host special yoga events like the Acro Yoga Jam from time to time. All of those are opportunities for our partners to engage with the yogis in our community.

 

Thank you to all our vendors and collaborators for all your support and involvement so far this summer. We look forward to bringing you more interactive pop ups throughout the rest of the outdoor yoga season!

 

To find out about our next pop up event, be sure to follow us on Facebook and Instagram.

If you wish to collaborate with us, shoot us an email at info@matcollective.com.

 

xoxo,

the Mat Collective team

 

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